Ed Hardy

In 2002 Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art and a licence agreement was signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

In 2004, Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard|Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. There are currently at least fourteen Ed Hardy stores, located in Waikiki, Dubai, Kuwait, Tel Aviv, Dallas, Miami, Los Angeles, Las Vegas, Tucson, Houston, Montreal, New York, Boston, Atlanta, Tokyo, Singapore, Berlin, Riga, three in Australia and two stores have recently been opened in India, one in New Delhi and the other in Mumbai.